Which OS Is Best For My Mobile App?

Creating a mobile application (app) is very exciting; your grand idea is being brought to life. However, before you delve into the world of apps development, there are a number of things that you need to consider first. Perhaps the most common question asked is ‘which operating system is the best choice for my mobile app?’. Really, this is the first question you need to be able to answer, as it dictates which developer you hire, is how the app is built and how you’ll set about marketing it. The three main operating systems here in Australia are Android, iOS and Windows Phone. These systems account for approximately 66%, 27% and 6% of the market share respectively.

How do you choose?

There are a number of elements you need to consider when choosing the best operating system for your app. You need to understand your target market, and you need to be able to weigh up the pros and cons of each system before making the decision that’s right for you. You need to know which OS your target audience uses most.  Not every audience adheres to common trends. For example, if you were looking to create an online shopping app for your e-commerce store, you’d check out Google Analytics for your website to determine where the majority of your mobile traffic comes from. When it comes to online shopping, it’s not uncommon to find that the majority of mobile traffic actually comes from iOS devices, even though Android is a more popular operating system overall.


iOS is very popular with those looking to create an app – and for good reason. Apple’s app store sells the most apps; in 2013 it was responsible for a whopping 73% of all app revenue. This being the case, developing an app for iOS can be lucrative. The downside to Apple’s app store is the fact that it’s very competitive – and getting published is no mean feat. Apple screens apps before allowing them to be published, and it’s not uncommon for an app to be rejected. iOS apps are also known to be very user-friendly and secure – and therefore a lot of people choose to develop their apps on this system. The downside here is the fact the there isn’t as much scope for customisation, and some find this quite frustrating. Being a very popular OS, you’ll never have any trouble finding a developer. There are iOS developers everywhere, whether you’re looking for a professional agency or a freelancer. The bottom line with iOS? An iOS app has the potential to drive more revenue, however it’s much harder to get noticed in the first place!


Android apps are certainly easier to get published; Google Play is nowhere near as stringent as Apple when it comes to publishing apps. Alongside Google Play, there are also a number of other publishers available, such as Amazon App Store and GetJar. While it is easy to get published with an Android app, it’s harder to make money. A lot of Android apps are free; on average, Android users just don’t fork out as much cash for apps. When it comes to actually developing Android apps, the process is generally quicker and easier. This is because existing code can be reused with similar apps, speeding up the development process. You’ll also find it easy to locate a developer. There are plenty of tech members that specialise in Android app development Melbourne , Brisbane, Perth and most other major cities across Australia. The options are endless.

So what’s the bottom line with Android? Basically, it’s easier to create, publish and market an Android app. Google Play and the other app stores mean that visibility is easier to achieve. However, from a revenue perspective, an Android app isn’t as lucrative.

Windows Phone

When it comes to mobile operating systems, Windows Phone only accounts for around 6% of the market share here in Australia. Therefore, creating an app for this operating systems isn’t as lucrative – the market is much smaller. The plus side is that the Windows Phone app store is much less competitive, and therefore it’s easier to get your app published and noticed. Many Windows Phone users come from a business background, and therefore there are some suggestions that it’s worth developing business-related apps on this operating system – although this point is yet to be verified. The bottom line for those who are looking to develop an app with Windows Phone? In most cases you’re best to stick with Android or iOS, unless your target market is directing you towards this operating system.


So which OS is best suited to your needs? In most cases, it’ll be iOS, Android or both. You need to research your target market for phone marketing to see which devices they’re using – and then make a decision based on this information.